• Not All Photographers Are The Same

    February 27, 2019

    I had an interesting conversation yesterday with a woman who told me that she has a new found respect for photographers. She explained that she had bought a nice camera after hiring someone to photograph some horses for her to try photographing her horses on her own without a professional. I think she assumed all photographers are equal. I’ve been saying it for years that this is definitely not true. She admitted she had no idea there was so much involved with photography.

    She went on to tell me that out of 300+ images, only 3-5 were usable. All of the images were not what she was wanting for her business and the photographer she used was unwilling to admit that the mistake was on his/her end of things. Taking the “I’m an artist and you get what I tell you is good” route instead of being willing to give the client what was needed for her business.

    After viewing a few photographs taken by this photographer, it was apparent to me that the images were created by a novice. We all start somewhere and please do not think I am being rude in my analysis here. I’m trying to point out a key difference between myself and the large number of inexperienced photographers that sell themselves as professional. This photographer was told what was expected out of the images and did not deliver anything close to what was requested. I completely understand the need to fulfill one’s self artistically and I definitely strive for that for every piece of work that I create. However, it must be done within the confines of the client’s expectations.

    If I was the one being hired to photograph these horses, I would of course want to create something beautiful and artistic and something I could be proud of but first and foremost, the client’s needs must be met. If those needs are not to my own personal taste, it does not matter! If I feel there’s some way I can improve upon their requirements I will bring it to their attention and make any suggestions I can but I must provide the expected product that is best for them, no matter what. This is something inexperienced photographers just do not understand.

    Class of 2019 Seniors: Stop Waiting!

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    Here are a few portraits of a senior I’d like to share. He was such a talented and well spoken young man and it will be no surprise to hear of his future success and achievements!

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    las vegas senior portrait headshot suit boy
    las vegas senior portrait cello tux


  • A new interview and headshots

    February 24, 2016

    Today, I thought I’d feature a fun and ultra-friendly businesswoman, Brooke Flake of SociaLite. She specializes in taking care of social media marketing so that business owners can focus their attention and time on other things. Check out her website and see if she can help you and your business!

     

    1) Tell us about what you do.

    We’ve all heard that “the best advertising is word of mouth,” but today people are “talking” more on social media than anywhere else. I help businesses join that conversation and connect with current and future customers online! I spend my days creating custom social media strategies, generating creative content, interacting with my client’s fans, designing targeted ads, running contests, monitoring growth and ROI and staying up on the latest in social media trends. My job is to provide social media that drives results for busy business owners, so they can get back to doing what they do best!

    las vegas business headshots

    2) What inspires you about your work?

    I love how powerful social media can be for creating and strengthening relationships, personally and professionally. I love to show business owners how we can harness that power and turn current and future customers into advocates and evangelists for their brand. I love that you don’t need a big ad in the yellow pages anymore. A small, passionate group of people on social media can (and will) tell the world about you!

     

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    3) What separates you the most from your competitors?

    I’m competitively priced while providing really high quality services. My content is never spammy or generic–everything is directly relevant to my client’s business and really consistent with brand identity and the strategy. I don’t use techniques that inflate numbers to impress clients. I focus on building a highly targeted, quality audience for your business comprised of the people who are most likely to become paying customers.

     

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    4) What do your customers expect from you?

    My clients depend on me to really listen to them. Each business is unique and has their own goals. I take the time right away to really understand those goals and create a winning social media strategy specifically tailored to achieve them. My clients expect creative content, responsiveness to their fans, monthly ROI-based reports on results, open communication, and complete dedication to the success of their business on social media!

    las vegas headshots

    5) What are you most proud of with your line of work?

    I’m really proud of my ability to channel the business owner’s unique style and vision when I do my work for them. I put a lot of time and effort into understanding their brand so I can be true to it.

    Thanks so much for reading, and thanks to the incredibly talented Nate for these great shots! If you’re curious about what I could do for your business on social media, let’s chat! I’m offering $50 in targeted digital advertising FREE to any TNG Photography Blog readers who work with me in February or March! You can reach me at brooke@socialitebranding.com or 702-706-3626. Please visit my website as well!

    http://socialitebranding.com/

     

    las vegas business headshots

     

     

     

  • More photography techno-babble… learn the secrets of the guru… :)

    February 26, 2014

    I thought it would be fun to go over a few images I created and describe how they were achieved on a technical level. I have done this on an older blog post so I thought I should resurrect the idea. Fellow photographers will probably understand many of the terms I use in these descriptions but for those of you who aren’t photographers, I hope you can appreciate the effort and thought process that went into each of these images.

     

    Leave a comment with your thoughts or any questions!

     

    vegas artist photo

    This is a friend of mine who is a talented artist and photographer. I asked him if I could create a portrait of him in his workspace for my own personal work of local artists and photographers. The room was not very large so I decided I would use a long lens to compress the background and showcase only a few key elements. This man is a hunter/outdoorsman so I chose a painting to place on an easel stand that had a similar tone to his skintone so it would not clash with the subject’s face. He was lit with a gridded beauty dish, reflector and a bare bulb speelite to add a highlight to his arm and nose. Another speedlite was manually zoomed into 135mm and aimed at the painting behind him.

     

    Artist and Hunter Portrait

    I decided to switch to a wide angle lens to showcase more of a story. I exchanged the painting in the background for another that still would not clash with the artist’s skin tone and I liked how the bird’s face is turned and looking at our subject. I then liked the idea of having a bird painting in the foreground as well. The wall behind him was normally bare and dull and for a wide angle portrait, I felt it necessary to occupy the space somehow. So, we took one of his hunting trophies and mounted it on the wall behind him. The lighting was the same set up for this image plus another light on a stand, raised up to ceiling height and controlled with barn doors (to make sure not to effect the lighting on the subject), aimed at the antelope to bring out more detail.

    My goal for these portraits was to showcase my friend’s passions–hunting, the outdoors and his art. I am pleased with the results.

     

    natural light photographer in las vegas

    las vegas photographer

    I consider myself quite the lighting aficionado. I am quite versed in it and extremely confident while working with it. I see a lot of other photographers being self described as ” natural light photographers ” and I cringe oftentimes when I see the work they produce. While yes, they work with natural lighting only, they lack the knowledge it takes to manipulate it for the highest quality possible. There are principles of lighting that need to be considered to flatter the subject but they throw this out the window. I don’t consider myself strictly a natural light photographer. I use the tools needed to get the job done right and if it’s natural light, great! If it’s a strobe or 2 or 3 or 4 or 5… off camera then great! Anyway, this portrait was all natural light. No electronic flashes used at all. The sun was behind her, creating a beautiful rim light around her hair and shoulders and I used my 6 ft. tall reflector to bounce and feather the light back into her face to make sure she had proper modeling to the face along with light in the eyes. I used a bush in the foreground for added feeling of depth in the portrait.

     

    vegas headshots realty busienss

    I was updating this realtor’s headshots at her home and decided an outdoors setting would be fun. This, like the previous image, was created with natural light only. The side of her home was lit by the sun which added a beautiful light to her face but I added my 6 ft. reflector give it a little extra pop.

     

    las vegas family photographer

    This family wanted something edgy and different for their home to match their style and decor. While I did create a few “safer” family photos to get a nice variety, this ended up being their favorite.  The low angle is definitely not traditional. The color tone is cool/blue which is a fun departure from my usual warm, vibrant and inviting colors that a lot of my work includes. The wide angle lens made the two kids in the front look gigantic in comparison to the group which is something I usually make a HUGE priority not to do in my most of my more classical family portraits.

    The lighting was 3 lights—one key light to camera right to light the group and two lights behind the group (one aimed at the family to add highlights to them and the ground behind them and another aimed somewhat angled at the ceiling to create an interesting bright light behind them. Smiling with teeth would not have fit the mood for this portrait so I asked them to be a little more intense. 🙂 So much fun!

     

    I hope that was helpful! Thanks for reading!

     

    Nate

    – Your favorite Las Vegas senior photographer 🙂

     



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